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Shine Bright Like An Amethyst, February’s Birthstone

By on January 30, 2022 in Blog

“If you want to make a statement, wear purple.” —Baron Davis Did you know that amethysts were once more valuable than sapphires? This lilac to deep purple variety of quartz were exceeding rare until the 19th century, and were worn by royalty around the world. When large deposits were found in Brazil, the stones became […]

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amethyst necklace

Purple Passion: Amethyst, February’s Birthstone

By on February 11, 2020 in Blog

The spectacular purples in February’s birthstone, the amethyst, range from a light, delicate lilac to an intoxicating winey blend of rich purple and red. Speaking of intoxicating, its name comes from the Greek “amethystos,” meaning not drunk—it was believed that the stone could keep you from overdrinking. (Don’t try this on your own!) Until the […]

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Celebrating the amethyst, February’s royal purple birthstone

By on February 4, 2018 in Blog

From pastel lilac to deep royal purple, February’s birthstone, the amethyst, has been an adored—and respected—gemstone for centuries. It’s found in royal scepters, crowns, and as good-luck amulets throughout history. In fact, the stone was as precious as a ruby or emerald until the 1800s, when large amethyst deposits were discovered in Brazil. Some interesting […]

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February’s lovely birthstone: Royal Amethyst

By on February 1, 2016 in Blog

“When the deep purple falls…” February birthday babes, your birthstone is the centuries-old amethyst. This form of quartz can be found in shades of purple ranging from deep to light to mauve. Its name comes from “amethystos,” ancient Greek for “not drunk,” as it was historically thought to banish drunkenness. In modern times, its crystals […]

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